The impact of scale and media mix on advertising agency costs
Year of publication: |
1983
|
---|---|
Authors: | Schmalensee, Richard |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 56.1983, 4, p. 453-475
|
Subject: | Werbungsunternehmung | Werbungsbetrieb | Vereinigte Staaten |
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