The impact of sensory experience on the buying behavior of coffee shop visitors in Indonesia
Year of publication: |
2022
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Authors: | Candra, Sevenpri ; Pandean, Elisse Tansiang ; Harisson, Jeffry ; Sutanto, Sheren |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 34.2022, 2, p. 214-234
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Subject: | Behavioral intentions | coffee | consumer behavior | emotions | experiential marketing | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Emotion | Kaffee | Coffee | Urlaubsverhalten | Holiday behaviour | Kaffeemarkt | Coffee market |
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