The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Year of publication: |
2021
|
---|---|
Authors: | Weeraporn Supotthamjaree ; Preeda Srinaruewan |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 5/6, p. 498-526
|
Subject: | social media advertising | brand loyalty | purchase intention | advertising | consumer brand engagement | CBE | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image | Markentreue | Brand loyalty | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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