The impact of social media campaigns on the success of new product introductions
Year of publication: |
2019
|
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Authors: | Baum, Daniela ; Spann, Martin ; Füller, Johann ; Thürridl, Carina |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 289-297
|
Subject: | Social Media | Tryvertising | New Products | Online community | Social Web | Social web | Produktentwicklung | New product development | Innovation | Online-Marketing | Internet marketing |
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