The Impact of Social Media Conversations on Consumer Brands
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Yiazo ; Lopez, Rigoberto |
| Institutions: | Agricultural and Applied Economics Association - AAEA ; Canadian Agricultural Economics Society - CAES ; European Association of Agricultural Economists - EAAE |
| Subject: | Consumer/Household Economics | Institutional and Behavioral Economics |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada Number 166104 |
| Source: |
Persistent link: https://www.econbiz.de/10010909888