The impact of social media on customer engagement with U.S. banks
Arturo Haro-de-Rosario (University of Almería, Spain), Laura Saraite (University of Almería, Spain), Alejandro Sáez-Martin (University of Almería, Spain), María del Carmen Caba-Pérez (University of Almería, Spain)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Haro-de-Rosario, Arturo ; Saraite, Laura ; Sáez-Martin, Alejandro ; Caba Pérez, Carmen |
| Published in: |
Strategic uses of social media for improved customer retention. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-1686-6. - 2017, p. 154-172
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| Subject: | Customer engagement | Facebook | Bank | Social Web | Social web | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1686-6.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632749