The impact of social media on resource mobilisation in entrepreneurial firms
Year of publication: |
April 2018
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Authors: | Drummond, Conor ; McGrath, Helen ; O'Toole, Thomas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 70.2018, p. 68-89
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Subject: | Social media | Resource mobilisation | Entrepreneurship | Business networks | Artisan food and craft breweries | Facebook and Twitter | Social Web | Social web | Unternehmensnetzwerk | Business network | Entrepreneurship approach | Unternehmensgründung | Business start-up | Online-Marketing | Internet marketing | Brauerei | Brewery | Indien | India |
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