The impact of social media on the consumer decision process : implications for tourism marketing
Simon Hudson; Karen Thal
| Year of publication: |
2013
|
|---|---|
| Authors: | Hudson, Simon ; Thal, Karen |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 1/2, p. 156-160
|
| Subject: | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009744618