The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Ghaith Al-Abdallah, Nadine Khair, and Reyad Elmarakby
| Year of publication: |
2021
|
|---|---|
| Authors: | Al-Abdallah, Ghaith Mustafa ; Khair, Nadine ; Elmarakby, Reyad |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 5, p. 559-577
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| Subject: | automotive industry | consumer behavior | demographic moderation | durable goods | evaluation of alternative | GCC | information search | need recognition | purchase decision | Social media | Konsumentenverhalten | Consumer behaviour | Arabische Golf-Staaten | Gulf countries | Social Web | Social web | Kaufentscheidung | Purchase decision | Kfz-Industrie | Automotive industry | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1867023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650585