The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Diego Gutierrez and James J. Zboja, Kristie Briggs and Kathleen M. Sheehan
| Year of publication: |
2023
|
|---|---|
| Authors: | Gutierrez, Diego ; Zboja, James J. ; Briggs, Kristie ; Sheehan, Kathleen M. |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 2, p. 141-160
|
| Subject: | Fan consumption | Fan identification | Fan-player bonding | Merchandise sales | Player appearances | Professional soccer | Special events | Team identification | USA | United States | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Event-Marketing | Event marketing | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Regionalentwicklung | Regional development | Sportveranstaltung | Sport event |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-11-2021-0140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317618