The Impact of Store-Price Signals on Consumer Search and Store Evaluation
Year of publication: |
2011
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Authors: | Ho, Hillbun (Dixon) ; Ganesan, Shankar ; Oppewal, Harmen |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 2, p. 127-142
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