The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Year of publication: |
2019
|
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Authors: | Gretz, Richard T. ; Malshe, Ashwin ; Bauer, Carlos ; Basuroy, Suman |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 3, p. 394-416
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Subject: | Indirect network effect | Superstars | Two-sided markets | Lifecycle theory | Relationship marketing | Netzwerkökonomik | Network economics | Beziehungsmarketing | Lebenszyklus | Life cycle | Software | Lieferantenmanagement | Supplier relationship management | Computer | Softwareindustrie | Software industry |
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