The impact of supplier bargaining power on the advertising costs of movie sequels
Judy Ma; Dongling Huang; M. V. Shyam Kumar; Andrei Strijnev
| Year of publication: |
2015
|
|---|---|
| Authors: | Ma, Judy ; Huang, Dongling ; Kumar, M. V. Shyam ; Strijnev, Andrei |
| Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 39.2015, 1, p. 43-64
|
| Subject: | Motion picture industry | Brand extensions | Advertising | Transaction cost economics | Asset specificity | Bargaining power | Filmwirtschaft | Film industry | Transaktionskosten | Transaction costs | Werbung | Verhandlungsmacht | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011332887