The impact of the adoption of green marketing on corporate performance of non-profitable organizations : empirical study
Purpose: This study aims to examine the impact of green marketing adoption on non-profitable organizations’ performance in Jordan. Design/methodology/approach: A structured questionnaire was developed to collect the needed data and test the developed hypotheses to investigate the impact of green marketing adoption on non-profitable organizations’ performance. The data was collected using a self-administered questionnaire distributed to 183 respondents in non-profitable organizations operating in Jordan. Findings: The findings indicate that the extent of green marketing adoption by profitable organizations in Jordan is relatively moderate. They also confirm that the corporate performance of non-profitable organizations is positively associated with the extent of adoption of green marketing dimensions, particularly environmental and social responsibility aspects. Originality/value: Reviewing the existing literature revealed that similar studies had not previously been undertaken in Jordan as a developing country.
Year of publication: |
2021
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Authors: | Al-dmour, Hani ; Hadad, Haifa ; Al-dmour, Rand |
Published in: |
Social Responsibility Journal. - Emerald, ISSN 1747-1117, ZDB-ID 2424405-3. - 2021 (22.09.)
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Publisher: |
Emerald |
Saved in:
Online Resource
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