The impact of the alliance on the partners: A look at cause-brand alliances
| Year of publication: |
2004
|
|---|---|
| Authors: | Lafferty, Barbara A. ; Goldsmith, Ronald E. ; Hult, G.Tomas M. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 7, p. 509-532
|