The impact of the customer relationship management on the organization performance
Year of publication: |
2018
|
---|---|
Authors: | Soltani, Zeynab ; Zareie, Batool ; Milani, Farnaz Sharifi ; Navimipour, Nima Jafari |
Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 29.2018, 2, p. 237-246
|
Subject: | CRM | Customer knowledge management | Customer orientation | Organizational capability | Information technology | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Informationstechnik |
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