The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption
Year of publication: |
2019
|
---|---|
Authors: | Muncy, James A. ; Iyer, Rajesh |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2019, 2 (27.11.), p. 216-231
|
Publisher: |
Wiley |
Saved in:
Online Resource
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