The impact of the Internet on marketing strategy : revisiting early predictions
Year of publication: |
2010
|
---|---|
Authors: | Varnali, Kaan |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 6.2010, 4, p. 38-51
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Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
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