The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Claire Borsenberger, Catherine Muller-Vibes
| Year of publication: |
2019
|
|---|---|
| Authors: | Borsenberger, Claire ; Muller-Vibes, Catherine |
| Published in: |
Revue d'économie politique. - Paris : Dalloz, ISSN 0373-2630, ZDB-ID 241473-9. - Vol. 129.2019, 6, p. 937-965
|
| Subject: | media | internet | advertising | two-sided market | Internet | Online-Marketing | Internet marketing | Frankreich | France | Preismanagement | Pricing strategy | Werbung | Advertising | Printwerbung | Print advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012383831