The Impact of the Market Environment on the Subjective Revision of Short‐run Sales Forecasts: Some Preliminary Evidence
Year of publication: |
1986
|
---|---|
Authors: | Diamantopoulos, A. ; Mathews, Brian |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 4.1986, 4, p. 46-59
|
Publisher: |
MCB UP Ltd |
Subject: | Forecasting Techniques | Market Structure | Sales Forecasting |
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