The impact of the social protest on brand commitment
Year of publication: |
2016
|
---|---|
Authors: | Shuv-Ami, Avichai |
Published in: |
Journal of enterprising communities : people and places in the global economy ; JEC. - Bingley : Emerald, ISSN 1750-6204, ZDB-ID 2324906-7. - Vol. 10.2016, 3, p. 249-261
|
Subject: | Brand attachment | Brand loyalty | Brand commitment | Brand performance | Brand involvement | Social protest | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markentreue |
-
Determinants of brand loyalty in the apparel industry : a developing country perspective
Ledikwe, Aobakwe, (2020)
-
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra, (2023)
-
Yu, Zhiyuan, (2021)
- More ...
-
Bareket-Bojmel, Liad, (2019)
-
A new service quality scale for hospital emergency rooms
Shuv-Ami, Avichai, (2020)
-
A new love–hate scale for sports fans
Shuv-Ami, Avichai, (2020)
- More ...