The impact of the variance of online consumer ratings on pricing and demand - an analytical model
Year of publication: |
Mai 2014
|
---|---|
Authors: | Herrmann, Philipp |
Publisher: |
Paderborn |
Subject: | Product Rating Distribution | User Generated Content | Electronic Word-of-Mouth | Analytical Model | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
-
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan, (2019)
-
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu, (2021)
-
Kudeshia, Chetna, (2016)
- More ...
-
Sustainable process management : status quo and perspectives
Kundisch, Dennis, (2010)
-
On consumer purchasing behavior in electronic markets : (Kumulative Dissertation)
Herrmann, Philipp, (2014)
-
Price efficiency in futures and spot trading : the role of information technology
Wagener, Martin, (2010)
- More ...