The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic
Year of publication: |
2022
|
---|---|
Authors: | Hoàng, C?u Long ; Nguyen Hoang, Do Uyen ; Duong Tran, Lan Phuong ; Nguyen, Ha Phuong ; Nguyen Hoai, Truc Ngan ; Le Thi, Thanh Tam |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Coronavirus | Jugendliche | Youth | Werbewirkung | Advertising effects | Werbung | Advertising |
-
Misra, Vaibhav, (2023)
-
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio, (2020)
-
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi, (2019)
- More ...
-
Geyer, Helmut, (2019)
-
Finanzmärkte - Unternehmungen - Informationen ; Wintersemester 2017/2019
Vollrath, Monica, (2019)
-
Nguyen Ha Phuong, (2018)
- More ...