The impact of tourism mini-movies on destination image : the influence of travel motivation and advertising disclosure
Year of publication: |
January-April 2017
|
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Authors: | Gong, Tianyi ; Tung, Vincent Wing Sun |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 1/3, p. 416-428
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Subject: | Travel motivation | advertising | mini-movies | destination image | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Werbewirkung | Advertising effects | Tourismusmarketing | Tourism marketing | Werbung | Advertising | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusregion | Tourism destination | Motivation |
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