The Impact of Transaction‐specific Investments on Buyer‐Seller Relationships
Year of publication: |
1994
|
---|---|
Authors: | Lohtia, Ritu ; Krapfel, Robert E. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 9.1994, 1, p. 6-16
|
Publisher: |
MCB UP Ltd |
Subject: | Buyers | Commitment | Communications | Data transmission | Industry | Investment | Models | Selling | Supplier relations |
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