The impact of trust propensity on consumers' cause-related marketing purchase intentions and the moderating role of culture and gender
Year of publication: |
2019
|
---|---|
Authors: | Heidarian, Elham |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 4, p. 345-362
|
Subject: | Cause-related marketing | culture and gender | purchase intention | trust propensity | warm glow | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Geschlecht | Gender | Cause-Related Marketing |
-
To trust or not to trust? : consumer responses to cause-related marketing
Iscioglu, Tutku Eker, (2020)
-
Castellano, Sylvaine, (2023)
-
Shah, Suraj, (2023)
- More ...
-
Can a cause-related brand be perceived different from other brands?
Pechtl, Hans, (2016)
-
An empirical research of consumers' trust propensity in CRM successes
Heidarian, Elham, (2017)
-
Can a cause-related brand be perceived different from other brands?
Pechtl, Hans, (2016)
- More ...