The impact of two-dimensional price format on consumers' preferences
Tomasz Wanat
| Year of publication: |
2008
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|---|---|
| Authors: | Wanat, Tomasz |
| Published in: |
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-7-5. - 2008, p. 427-434
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| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003800230