The Impact of Two Types of Customer Involvement on New Product Development : Contingent and Substitutive Effects
Year of publication: |
2016
|
---|---|
Authors: | Cui, Anna Shaojie |
Other Persons: | Wu, Fang (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Industrie | Manufacturing industries |
Extent: | 1 Online-Ressource (44 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product Innovation Management, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Lau, Antonio K. W., (2010)
-
Dahiyat, Samer E., (2012)
-
Internal marketing for Six Sigma success : a conceptual framework
Formby, Sam K., (2013)
- More ...
-
Zhang, Haisu, (2015)
-
Cui, Anna Shaojie, (2016)
-
Zhang, Haisu, (2016)
- More ...