The impact of using negative versus positive Karma framing in donation appeals at grocery checkouts on the facilitating store's outcomes
| Year of publication: |
2020
|
|---|---|
| Authors: | Sharma, Nazuk |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 2 (22.09.), p. 474-486
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1877 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406572