The Impact of Value Perceptions on Purchase Intention of Sustainable Luxury Brands in China and the United Kingdom
Year of publication: |
[2021]
|
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Authors: | Adegbite, Emmanuel |
Publisher: |
[S.l.] : SSRN |
Subject: | Großbritannien | United Kingdom | China | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wahrnehmung | Perception | Markenimage | Brand image |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Wang P., Kuah A.T.H., Lu Q., Wong C., Thirumaran K., Adegbite, E. and Kendall W (2021) “The impact of value perceptions on purchase intention of sustainable luxury brands in China and the United Kingdom” Journal of Brand Management, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 9, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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