The impact of virtual worlds on word-of-mouth : improving social networking and servicescape in the hospitality industry
Year of publication: |
2010
|
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Authors: | Kim, Jungsun ; Hardin, Andrew |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 7, p. 735-753
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry |
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