The impact of visual exposure to a physically attractive other on self-presentation

According to Roney (2003), when exposed to potential mates (young women), men show greater conformity to female mate preferences. This study conceptually replicates and extends this finding to show that women also respond to female physical attractiveness. When exposed to attractive women (potential rivals), women report higher levels of communion and lower levels of agency.

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Year of publication:	2014-12
Authors:	Butori, Raphaëlle ; Parguel, Béatrice
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Communion \| Conformity \| Female physical attractiveness

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in International Journal of Research in Marketing, 2014, Vol. 31, no. 4. pp. 445-447.Length: 2 pages
Classification:	D11 - Consumer Economics: Theory ; D12 - Consumer Economics: Empirical Analysis ; Z13 - Social Norms and Social Capital ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011261580