The impact of website quality on customer satisfaction and purchase intention : perceived playfulness and perceived flow as mediators
Year of publication: |
2012
|
---|---|
Authors: | Hsu, Chia-lin ; Chang, Kuo-chien ; Chen, Mu-Chen |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 4, p. 549-570
|
Subject: | Website | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Dienstleistungsqualität | Service quality | Innovationsakzeptanz | Innovation adoption |
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