The Impact of Zero Moment of Truth on Consumer Buying Decision : An Exploratory Research in Turkey
Year of publication: |
2019
|
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Authors: | Ertemel, Adnan Veysel |
Other Persons: | Peyk, Peyvent (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey |
Extent: | 1 Online-Ressource (8 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 5th International Conference on Social Sciences and Education Research, April 20-22, 2018, Antalya-TURKEY Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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