The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar, A.
Year of publication: |
2016
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Authors: | Escobar Rios, Andrea |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 5.2016, 2, p. 17-36
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Subject: | brand expression | communication | consumer behavior | content marketing | digitization | Luxusgüter | Luxury goods | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mode | Fashion | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Kommunikation | Communication |
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