The impact of voluntary front-of-pack nutrition-label introduction on purchase behavior : three studies analyzing supermarket scanner data

Nutrition labeling is the provision of information about nutrition content of individual food products at the point of purchase. Decades of marketing and nutrition research have been devoted to analyze how consumers perceive, process and respond to different nutrition label types and formats. In general, the available literature suggests that nutrition labeling is a helpful tool to promote healthier food consumption. While governmental stakeholders repeatedly ask for improvement of mandatory labeling, retailers have discovered voluntary front-of-pack labeling as a marketing strategy. Little...