The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Year of publication: |
2017
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Authors: | Huang, Chao-Chin |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 5, p. 915-934
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Subject: | Brand loyalty | Partial least squares (PLS) | Brand love | Brand experience | Brand trust | Brand resonance model | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Vertrauen | Confidence | Emotion | Partielle kleinste Quadrate | Partial least squares | Markentreue |
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