The impacts of instructional video advertising on customer purchasing intentions on the Internet
Year of publication: |
2010
|
---|---|
Authors: | Huarng, Kun-huang ; Yu, Tiffany Hui-Kuang ; Huang, Jian Jhang |
Published in: |
Service business : an international journal. - Berlin : Springer, ISSN 1862-8516, ZDB-ID 2280177-7. - Vol. 4.2010, 1, p. 27-36
|
Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Taiwan |
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