The impacts of technological environments and co-creation experiences on customer participation
Hong Zhang; Yaobin Lu; Bin Wang; Sibin Wu
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Hong ; Lu, Yaobin ; Wang, Bin ; Wu, Sibin |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 4, p. 468-482
|
| Subject: | Social media | Co-creation experience | S-O-R framework | Task-relevant cues | Future participation intention | Affection-relevant cues | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312048