The implication of lean operations for sales strategy : from sales-force to marketing-force
Niall Piercy and Nick Rich
| Year of publication: |
2011
|
|---|---|
| Authors: | Piercy, Niall ; Rich, Nick |
| Published in: |
Strategic sales and strategic marketing. - London [u.a.] : Routledge, ISBN 978-0-415-61451-1. - 2011, p. 49-67
|
| Subject: | Lean Production | Lean production | Verkauf | Selling | Marketingmanagement | Marketing management | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798058