The implicit association test in market research : potentials and pitfalls
Year of publication: |
2013
|
---|---|
Authors: | Gregg, Aiden P. ; Klymowsky, James |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 7, p. 588-601
|
Subject: | Marktforschung | Market research | Befragung | Interview | Psychologie | Psychology |
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