The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Year of publication: |
2020
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Authors: | Haase, Janina ; Wiedmann, Klaus-Peter |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 236-245
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Subject: | Implicit association test | Measurement method | Response latency measurement | Sensory marketing | Sensory perception | Wahrnehmung | Perception | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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