The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
by Waldemar Toporowski and Rainer Lademann
| Year of publication: |
2014
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|---|---|
| Authors: | Toporowski, Waldemar ; Lademann, Rainer |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 131-140
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| Subject: | food retailing | assortment | pricing | site location | competition | Lebensmitteleinzelhandel | Food retailing | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Lebensmittelpreis | Food price | Lebensmittelhandel | Food trade | Wettbewerb | Competition | Betriebliche Standortwahl | Firm location choice | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385219