The importance of big data analysis : developing neuromarketing in tourism industry
Year of publication: |
2023
|
---|---|
Authors: | Azman, Norhidayah ; Ahmad Albattat ; Valeri, Marco |
Published in: |
Tourism innovation in the digital era : big data, AI and technological transformation. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83797-168-8. - 2023, p. 1-24
|
Subject: | Tourismuswirtschaft | Tourism industry | Big Data | Big data | Tourismus | Tourism | Neuromarketing | Data Mining | Data mining |
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