The importance of brand cues in intangible service industries: an application to investment services
Year of publication: |
2005
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Authors: | Brady, Michael K. ; Bourdeau, Brian L. ; Heskel, Julia |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 6, p. 401-410
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K., (2005)
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K., (2005)
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