THE IMPORTANCE OF BRAND EQUITY IN THE ERA OF PLURIVALENT RELATIONS
Year of publication: |
2011
|
---|---|
Authors: | NEAGOE, Cristina |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 1.2011, 2, p. 48-52
|
Publisher: |
Holistic Marketing Management |
Subject: | brand equity | relational marketing | marketing communication | stakeholders attachment | plurivalent relations |
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