The importance of context in store forecasting: the site visit in retail location decision-making
Year of publication: |
2008
|
---|---|
Authors: | Wood, Steve ; Tasker, Andrew |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 2, p. 139-155
|
Subject: | Einzelhandel | Retail trade | Standortwahl | Location choice | Lebensmitteleinzelhandel | Food retailing | Entscheidung | Decision | Großbritannien | United Kingdom |
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