The Importance of Cultural Framing to the Success of Social Initiatives in Business
Year of publication: |
2003
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Authors: | Howard-Grenville, Jennifer A. ; Hoffman, Andrew J. ; Wirtenberg, Jeana |
Published in: |
The Executive : an Academy of Management Publication. - Ada, OH : Academy Pr., ISSN 0896-3789, ZDB-ID 10202006. - Vol. 17.2003, 2, p. 70-86
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