THE IMPORTANCE OF INTAGIBILE ASSETS FOR TOURISTIC`S ENTERPRISE IN THE PERSPECTIVE OF GLOBALIZATION
Year of publication: |
2009
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Authors: | DJUKIC, Maja |
Published in: |
Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism. - Facultatea de Ştiinţe Economice şi Administratie Publica, ISSN 1844-2994. - Vol. 8.2009, 8, p. 5-8
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Publisher: |
Facultatea de Ştiinţe Economice şi Administratie Publica |
Subject: | organization’s strategy | intangible assets | strategic alignment |
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