The importance of integrating marketing planning with corporate planning
Year of publication: |
1983
|
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Authors: | Leontiades, Milton |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 11.1983, 4, p. 457-473
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Subject: | Absatzplanung | Betriebsplanung |
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